Centara strengthens Southern Thailand sales network

Axel Jehangir, Laddawan Somniyam and  Amir Reiner

CENTARA HOTELS & RESORTS has increased the size of the sales and marketing team at its Phuket regional sales office in order to strengthen marketing activities for the South of Thailand.

The regional sales office, which is located in Centara Grand Beach Resort Phuket, at Karon Beach in Phuket, opened in September 2010.

The new team now comprises a Cluster Revenue Manager, a director of sales, a sales manager, two sales executives and one sales coordinator.

“Southern Thailand has become a very large and important part of our network, with the number of properties expanding and the region contributing an ever increasing volume of revenues,” says Chris Bailey, senior vice-president for sales and marketing at Centara Hotels & Resorts.

The new regional director of sales for Southern Thailand is Laddawan Somniyam, who will oversee the sales operations of all Centara properties in the South of Thailand, including Phuket, Krabi, Samui and Hat Yai. She will report to Philip Hall, corporate director of sales and marketing at the Centara head office in Bangkok.

Laddawan replaces Jason Lu, who has been promoted to corporate director of sales for China and Northeast Asia, working out of Centara’s Bangkok head office.

Effective from Sept. 1, Surangkana Waronpongtorn is promoted to sales manager from her previous position as assistant sales manager; Amir Reiner from his position as director of sales and revenue management at Centara Grand West Sands Resort & Villas Phuket to head up the new cluster revenue management division at the regional sales office in Phuket, effective Aug. 20. He will report to Boris Sertic, head of commercial and international marketing services in Bangkok.

“With both domestic and international expansion of Centara Hotels & Resorts, the distribution and revenue management capability of our properties is becoming an even more critical part to delivering profit and the brand promise,” says Mr Bailey. “This strategic role covers the leadership and direction of the revenue management for our Phuket properties by ensuring that individual hotel revenue delivery through our distribution channels is maximised, depending on business mix and company strategy.”

Another new member of the team, Axel Jehangir,  is assistant director of sales at Centara Grand West Sands Resort & Villas Phuket.

Centara Hotels & Resorts currently has seven properties in Phuket, two in Krabi, three in Samui, and one in Hat Yai.

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