THINGS ARE LOOKING UP for the U.S. spa industry, according to a study commissioned by The International SPA Association (ISPA), which used PricewaterhouseCoopers (PwC) to conduct the survey, which is updated every year.
The survey focused on five key statistics crucial to the spa industry: Revenue, spa visits, number of spa locations, total employment in the industry and square footage.
“Against a background of slow recovery in consumer spending, the spa industry has kept pace with the modest growth in revenues and visits. Revenues are up by 4.5% year on year to $13.4 billion. Visits are up 4.1% to 156 million,” said Colin McIlheney, global research director for Price Waterhouse. “Prices have stayed stable. Evidence suggests a volume-driven recovery.
These changes helped stimulate demand and increase the total number of spa visits, resulting in an over-all increase in revenue for the spa industry.
The number of spa locations was broadly unchanged, compared to 2010. Employment in the industry has also held steady, with full-time employment up an estimated 9.3%. Considering that the industry is getting back on track, this suggests the industry is getting back on track in the wake of the economic downturn, he said.
“The spa industry is growing at a healthy rate in revenues and visits,” said IPSA President Lynne McNees. “Over-all confidence remains high across the board as the spa industry is outpacing economic growth.”