Intelligent Spas releases first Thailand spa consumer survey


INTELLIGENT SPAS has released the results of the first dedicated Spa Consumer Survey in Thailand, which identified a collection of valuable statistics about spa goers’ recent behaviors, current preferences and forecast spa visits. This vital research will enable spa operators, consultants and hoteliers to better cater for the changing needs of spa goers.

“Intelligent Spas was proud to be selected as the premier research partner by the Thai Spa Association to conduct this inaugural study.

The report includes information relating to the number and frequency of past and predicted spa visits, reasons for visiting spas, successful promotional channels, popular treatments and spending patterns,” explained Julie Garrow, managing director of 100% independent research company Intelligent Spas (

“The analysis included information about spa visits close to where the respondent lived, as well as their choices while traveling, providing very interesting comparisons.”

Andrew Jacka, president of the Thai Spa Association added: “Knowing your customer is essential for every professional business operator, regardless of industry. The Thai spa industry has never had any spa consumer statistics, relying on assumptions and guestimations. Now for the first time, we have professionally collected spa consumer statistics for Thailand – an important tool for every spa operator in the kingdom.”

The report was launched at the World Spa and Well-being Convention in late September.

Intelligent Spas and TSPA thanked sponsors and supporters for this research. These include the Tourism Authority of Thailand, Voya, SpaRitual, Kamalaya, BEAUTY department store and Ramburi.

Intelligent Spas is the only 100% independent research company specializing in the spa industry. Founded in Singapore in 2001, it has pioneered statistically reliable and comparable research for the global spa industry and continues to publish a range of spa operations manuals and spa survey reports to assist the performance and growth of this essential industry.


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