CENTARA HOTELS & RESORT’S latest venture is a new property now being built in Sriracha, Chonburi. The Centara Sonrisa Residence and Suites Sriracha, currently being developed by Smile Condo (2011) Co. Ltd, will operate as a family-friendly four-star residence.
The hotel is now in the design phase, and the Centara Group expects that it will open on schedule in the first quarter of 2017.
Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, says the addition of a new property in this location, close to both Bangkok and booming Pattaya, makes strategic sense. “I am happy to see that we are developing yet another unique facility so that we can continue to build our brand in Thailand.”
The new hotel will contain 150 comfortable, modern rooms, each of approximately 32 square metres. On the premises will also be a full-service restaurant, a fitness centre, a large swimming pool and outdoor leisure area, children’s facilities, and an ‘E-Room’ business centre along with two meeting rooms, suitable for 30 to 50 people.
Chris Bailey, senior vice-president sales and marketing at Centara Hotels and Resorts, says the new property fits Centara’s target market with its facilities and location.
Over-all investment figure, encompassing both land and construction costs, will be approximately 3.5 THB mn/per key.