SIX SENSES RESORTS & SPAS is launching a social media feed aggregator on the brand’s website, sixsenses.com.
The new platform called The Edit by Six Senses aggregates user generated and brand content through the use of hashtags and key words in social platform posts.
Guests visiting the website of Six Senses can enter into the social media world of the brand through the group’s home page or via dedicated microsite, http://theedit.sixsenses.com, pulling content from Facebook, Pinterest, YouTube, Twitter and Instagram, and featuring the best and most interesting content shared by users as well as Six Senses resorts and spas.
Updates to the feed occur daily, so the content is always changing. Six Senses prioritized the importance of connecting with guests and fans at a deeper level through social media in 2015. The brand’s objectives were to grow its social IQ by educating Six Senses hosts about the most important social media channels and functionality, while simultaneously inspiring guests through the publishing of rich, engaging content.
Teams have been selected as social media ambassadors at all resorts and in the spa division. The most talented joined the Six Senses Social Media Academy, which ran over a period of eight months. Channel tutorials were held on a monthly basis and included daily homework, channel testing and a final exam.
“This dedicated micro site, not only allows us to curate the best content, but makes it easy for guests to search content, photos and videos by property location and subject,” said Julia Gajcak, vice-president marketing and communications.
“We’ve seen some tremendous work and creative content developed at all levels of the organization and look forward to evolving our social media and online presence in the months ahead.”
The brand’s first campaign entitled #outoftheordinary celebrates what makes the unique group of resorts and spas so special – from paragliding arrivals off a mountain cliff in Oman at Six Senses Zighy Bay and oenology and wine certification programs in Portugal at Six Senses Douro Valley to behind the scenes access to pandas in China at Six Senses Qing Cheng Mountain.