CENTARA HOTELS & RESORTS is the first to be recognized as ‘Thailand’s Top Corporate Values 2015’ in a new Tourism and Leisure brands category by Thailand Top Corporate Brands.
The annual award recognizes publicly listed companies with superior corporate brand values and designed to raise awareness on the importance of corporate branding as a vital component for ensuring business sustainability in Thailand.
Thirayuth Chirathivat, CEO of Centara Hotels & Resorts, received the award from Prof. Pirom Kamolratanakul, president of Chulalongkorn University, one of the oldest and most well known universities in Thailand.
“The significance for Centara Hotels & Resorts to receive such a wonderful recognition of the hard work and careful attention to developing and building an international brand that is still rooted in the essence of Thai hospitality is a major achievement,” said Thirayuth Chirathivat.
“This is a vote of confidence that we are moving forwards on the right path of realizing our goals as one of Thailand’s top hospitality groups.”
The awards are presented based on results from the research that evaluates and ranks corporate brands in Thailand. It was conducted by the Chulalongkorn Business School, using the data to develop brand valuation tools that can be systematically applied in Thailand towards obtaining accurate CBS valuations, and also raising the awareness of the importance of sustainable corporate branding.
“We understand that our brand extends so much further than our logo and marketing materials. Our brand is the entire customer experience from our website to our social media, and from the infrastructure of our properties to the interaction that a guest has with Centara staff,” said Chris Bailey, Centara’s COO.
“It is a full representation of Centara Hotels & Resorts, our values, our missions and our over-all impact on creating experiences for our guests.”