CENTARA HOTELS & RESORTS has expanded its executive team with three new positions in response to new and growing demands at all levels of its business.
Paul Wilson has been named vice-president of sales; Adrian Hardwick-Jones, vice-president of design & technical services and Tawicha Trakulyingyong, group director of business process improvement.
This growth is part of the larger business strategy, which previously included the introduction of the vice-president of brand, marketing & digital.
Paul Wilson joins the Centara team with over 15 years of experience in the hotel and hospitality industry as a sales, marketing and revenue specialist. Relocating from Australia, Wilson held a dual role as national MICE director and regional sales & marketing director at the Mantra Group, representing more than 120 hotels and resorts as the most profitable hotel company in Asia Pacific.
Prior to Mantra Group, Wilson held senior roles in leading hospitality companies such as Park Plaza Hotel & Resorts in London and boutique properties in his native Africa. He believes team work is the key to all success.
With 24 years of experience in Asia alone, working across different economic environments and companies, Adrian Hardwick-Jones comes to Centara with both technical expertise and keen business acumen.
He has worked in a wide variety of countries including India, at Shipra Estates, DLF Retail Developers Ltd, and Strategic Blueprint, in both India and Hong Kong. Most recently, Hardwick-Jones was the regional director of design and engineering of IHG South West Asia.
One of Hardwick-Jones’s key roles for Centara will be to assist in bridging the gap between the operations and development teams to allow for greater focus on the end-user service while achieving challenging and commercial deadlines.
Tawicha Trakulyingyong, as the group director of business process improvement, will drive the improvement of business efficiency across the organization and also to oversee the IT department from strategies to operation management – with the aim to increase business competitiveness with the right technology investments.
Trakulyingyong has extensive experience in business process improvements and IT strategy, project and operation management in various industries, including retail, manufacturing, banking and financial services.
Prior to joining Centara, he held key leadership roles with multinational companies based in Thailand, U.K. and the U.S., including Tesco Lotus, Minor International, Charoen Pokphand (CP), IBM Service Delivery, and Computer Science Corporation.
“I expect that these new executives will make a dramatic difference in how we engineer our future business strategies at Centara,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.