A NEW AND PIONEERING SPA CONCEPT has launched in Bangkok’s Central Festival Eastville.
The brain child of Centara Hotels & Resorts, ‘Refresh Zone’ offers an innovative retail spa experience packaged in its modern, fun and vibrant façade, which targets the high-volume, value-driven spa industry in shopping centres and stand-alone locations throughout Thailand.
The 2017 openings are scheduled for Central Festival Chiang Mai, Central Festival Udon Thani, CentralWorld in Bangkok and Central Hat Yai, with the company’s business aim to have four spa locations opening every year.
“Refresh Zone reimagines the retail spa concept and reflects our recognition of the modern-minded consumer’s need for convenience, simplicity and of course, revitalization in their fast-paced world,” said Thirayuth Chirathivat, CEO of Centara Hotels and Resorts.
“This unique spa concept offers modern Thai treatments that can be undertaken without advanced bookings or lengthy consultations, in a vibrant and immersive environment all Refresh Zone therapists are trained to a high professional standard and the company has instituted a ‘Triple R’ Point system to ensure a consistent culture of high quality service, product and experiential delivery.”
Refresh Zone is designed to refresh your energy, recharge your body and renew your attitude. Its spa therapists are called ‘Massage Magicians’ – they have magic hands (and wands too) and ensure customers walk out re-energized.
The spa offers a ‘one-stop refreshing shop’ where customers get everything they need, even all at the same time, under one roof.
Refresh Zone’s menu consists of treatments targeted at time-poor, tech and new media-savvy retail customers who are looking to combine services for maximum value and efficiency – such as foot massages performed while phones recharge and Segafredo coffee or spa candy are consumed.
The new spa concept store is the first ‘spa club’ in Thailand and there are a number of benefits, including free workshops, treatment discounts, exclusive events and more.
Members of the 1 Card can also redeem points all year round. Refresh Zone’s smart menu of ‘treatment combos’ similarly ensure that no time is wasted – clients can undertake ‘3-in-1 treatments’ in which a flexible trio of therapies can be enjoyed concurrently.
Clients begin their experience within ‘The Portal’ where they can meet with friends, book treatments, buy drinks, snacks and retail items.
‘The Refresh Lounge’ is where customers slip into relaxed mode with foot massages while seated in custom-made chairs complete with charging ports; they then move into ‘The Restyle Studio’, which contains beauty experts who pamper clients with manicures, pedicures, hair washes and re-styles.
For massages, facials and body treatments, clients head to the ‘Revive Pods’ area.
“Supported by extensive resources at Centara Hotels & Resorts, which currently manages more than 30 spas throughout South East Asia and Middle East, as well as the Central Retail Group, Refresh Zone provides a brand new spa experience that matches the lifestyles and evolving demands of new generations of consumers.
“The opening of our first retail spa, and arrival of a very new concept to the market, demonstrates Centara Hotels and Resorts’ relentless efforts in continuing to evolve and thrive in the modern market,” said Mr. Chirathivat.