Thailand-based ONYX Hospitality Group and JR Kyushu Business Development (Thailand) Co. Ltd., have entered a partnership for Shama Lakeview Asoke, a 429-key serviced apartments complex in the prime central Bangkok business, entertainment and residential district of Asoke.
JR Kyushu has appointed ONYX Hospitality Group as the hotel management service providers for the new hotel under its Shama brand.
The launch of the property as Shama Lakeview Asoke Bangkok is scheduled for April 1.
Strategically located at the heart of the Bangkok Central Business District, Shama Lakeview Asoke will enjoy easy proximity to many of the Thai capital’s major business, retail and entertainment centres.
It is ideally located for professional, leisure, educational, weekend and recreational pursuits, and is also a short stroll to the Asoke Skytrain and Sukhumvit subway interchange stations, the Queen Sirikit National Convention Centre and the Benjakitti Park and Lake with foot and cycling paths connecting to the city’s famous Lumpini Park.
Shama Lakeview Asoke will offer a wide range of accommodation options from studio suites to three-bedroom apartments in two towers, an all-day dining restaurant, pool deck with lake views, golf practice range, fitness centre, kids playroom and a meeting room. Parts of the property will undergo refurbishment and enhancements throughout 2018 and 2019.
The project signifies the first major investment in Thailand by JR Kyushu, and ONYX Hospitality Group’s first collaboration with a Japanese institutional partner.
Mori Building Real Estate Investment Advisory Co., Ltd acted as the exclusive advisor to JR Kyushu in identifying the investment and the hotel operator and successfully negotiating the terms of the sale and purchase as well as management agreements.
JR Kyushu is an affiliate of Kyushu Railway Company (JR Kyushu), a leading Japanese conglomerate with businesses in various segments including transportation, real estate development and hospitality