DUSIT INTERNATIONAL IS ROLLING OUT its new ASAI Hotels brand with the opening of ASAI Bangkok Chinatown in the heart of the city’s renowned Chinatown district, followed by six more properties all operating under a thoughtfully lean hotel concept Dusit believes will be key to sustainable and profitable growth in the new normal.
Designed to link millennial-minded travellers with authentic local experiences in the world’s most vibrant neighbourhoods, ASAI Hotels is Dusit’s sixth hotel brand and represents the company’s expansion into the affordable lifestyle segment of the lodging spectrum. Its other brands – namely Dusit Thani, dusitD2, Dusit Princess, Dusit Devarana and Elite Havens – cover upper-midscale through to luxury.
Drawing on Dusit’s brand of Thai-inspired hospitality, ASAI Hotels is positioned to offer lean-luxury by providing thoughtfully pared-back services while focusing on in-stay essentials. Large communal spaces, featuring sustainable and locally inspired lifestyle and dining experiences will be central to its offerings.
Starting this month, the brand will initially serve domestic travellers seeking authentic experiences in Bangkok’s historic Chinatown district and culturally rich Old Town.
Another ASAI hotel will open within 12 months in Bangkok’s stylish Sathorn district, followed by three ASAI Hotels in Cebu, the Philippines; one ASAI hotel in the old Yankin area of Yangon, Myanmar; and one ASAI hotel in Kyoto, Japan.
Dusit International believes the ASAI Hotels concept is well-positioned to meet the challenges of a post-COVID-19 world and deliver long-term value for hotel owners, investors and other key stakeholders.
“With its highly agile management structure, streamlined designs, and limited personnel, the ASAI Hotels business model is compact, sustainable and efficient, and ultimately serves as a cost-effective, fitting solution for continuing to grow our business and expand our presence in the new normal,” said Suphajee Suthumpun, Group CEO, Dusit International.
“By expanding our offerings across the lodging spectrum, we are not only tapping into the fast-growing market of millennial-minded customers who desire local experiences, but we are also offering new stay experiences to our existing customers too.
Collaborations with local restaurateurs and artisans, and sustainable sourcing of produce, are just some of the elements we have in place to capture the attention of the market as a whole, and we believe this integrated community approach will be vital to success in our industry following the deep social and economic impact of COVID-19.”
ASAI Bangkok Chinatown features 224 thoughtfully compact rooms (ranging from 18 – 26 sq m). Each room’s contemporary and clean design emphasizes in-stay essentials, such as superior quality beds, high-pressure rain showers, luggage space, and a work desk with USB charging station. A large communal area, meanwhile, includes large and comfortable work areas, a small gym, a bar highlighting craft beers and creative cocktails, a large courtyard with organic herb garden, and Jam Jam restaurant serving a creative twist on local and international favourites.
Located adjacent to Yaowarat Road, only 100 metres from Wat Mangkon MRT underground station, the hotel also puts guests in the heart of a vibrant neighbourhood renowned for its lively fresh markets, historic temples, traditional shophouses, hidden coffee shops and a vast array of streetside eateries.
The Rattanakosin Island area, home to the Grand Palace and Wat Pho, is only two stations away on the MRT. The city’s major commercial districts can also be easily reached via the underground network.
“Easily accessible and equipped to cater to the needs of all kinds of travellers, from solo and groups to business and leisure, ASAI Bangkok Chinatown is a great option for lodging in Bangkok’s fascinating Old Town,” said Siradej Donavanik, managing director, ASAI Holdings Company Limited, which operates ASAI Hotels.
“We have all the elements in place to appeal to the tastes of modern travellers who appreciate sustainability and who want to experience the true essence of a destination. From our minimalist, locally inspired design with considerate technological touches, to our unique locally-inspired lifestyle and dining experiences, our hotel is set to become a hub of the community, offering highly comfortable, affordable stays for our curious and dynamic guests, and serving as an attractive and happening venue in which to work, rest, eat and play for Bangkokians at large.”
He is confident that there are many people throughout Thailand who would like to come and experience Bangkok’s Old Town while discovering a new spin on Dusit’s renowned high standards of service and hospitality.
“As the only international hotel chain in the area, we have a strong advantage, and we look forward to leveraging it to bring value to all of our stakeholders – guests, customers, employees, and owners alike.”
In line with ASAI Hotel’s over-all concept, Live Local, each hotel in the ASAI portfolio will be geared to reflect its local character in terms of design, style and restaurant offering. This approach will be further evident when ASAI Hotels opens its second hotel, in Bangkok’s Sathorn district, which will fully embrace the modernity of its inner-city setting to offer a complementary-yet-distinctive stay experience that differentiates it from the Chinatown property.
INSPIRING THOUGHTFUL CHOICES FOR a better life, Anantara Hotels, Resorts & Spas invites guests and communities to join an international celebration of wellness with a host of activities and holistic experiences to commemorate World Wellness Weekend on Sept. 19 and 20, 2020.
To mark this year’s World Wellness Weekend, almost 20 Anantara hotels and resorts in 11 different countries will be host a series of wellness activities ranging from yoga, guided meditations, sleep restoration workshops, chanting, breath work, sound-healing therapies, alms offerings to Buddhist monks, personal training sessions, Muay Thai classes, high-intensity interval training, aqua aerobics, workshops on nutrition and nourishment, and healthy culinary discoveries.
From the serenity of yoga to the feat of martial arts, and the gift of a good night’s sleep, Anantara Spa supports the five key pillars of World Wellness Weekend: Sleep and Restoration, Nutrition and Nourishment, Vitality and Movement, Serenity and Mindfulness, Purpose and Solidarity.
In Thailand, Anantara Siam Bangkok Hotel, Anantara Chiang Mai Resort and Anantara Lawana Koh Samui Resort will offer guests rich journeys in wellness including an authentic immersion with the Buddhist tradition of alms giving and merit-making, relaxing foot and neck massages, aqua aerobics sessions, yoga activities and refreshing nutrient-packed juices to enjoy.
Elsewhere in South East Asia, perched on a dramatic cliffside overlooking the Indian Ocean, Anantara Uluwatu Bali Resort will offer guests a complimentary healing meditation under the pillar of Serenity & Mindfulness and a nutrition workshop to educate guests on the importance of mindful eating under the pillar of Nutrition & Nourishment. In Cambodia, Anantara Angkor Siem Reap Resort will also participate in World Wellness Weekend.
Activities in Anantara’s Maldives resorts will be streamed via social media channels. The team at Anantara Dhigu Resort (@anantaradhigu) will lead a HIIT workout, and the resident yoga instructor at Anantara Veli Resort (@anantaraveli) will perform a meditative chant while resident yoga instructor Sharath Ram will host a sandbank aerial yoga tutorial.
Elsewhere in the Indian Ocean in Sri Lanka, activities at Anantara Peace Haven Tangalle Resort will include morning running, yoga, Ayurveda cooking lessons and doctor consultations, meditation with a Buddhist monk, and conservationist work with the turtle nesting project. At Anantara Kulatara Resort guests are invited to an introductory consultation with Ayurvedic Doctor Eranga Kaushal, complimentary water aerobics, yoga, Pilates and partake in a beach clean-up.
Guests in the Middle East can enjoy a plethora of wellness experiences including at Qasr Al Sarab Desert Resort by Anantara and Anantara Sir Bani Yas Island Resort. While in the Sultanate of Oman, Anantara Al Jabal Al Akhdar Resort will offer a series of guided breathing exercises, meditation and sound healing sessions, as well as the opportunity to avail of the Slumber Guru program and one-hour personal training, all subject to booking and availability. Also in Oman, Al Baleed Resort Salalah by Anantara will be offering wellness experiences to celebrate the weekend.
Whether it is serenity and mindfulness, sleep and restoration, deep relaxation or the pursuit of a renewed energy, Anantara Villa Padierna Palace in Spain and Anantara Villamoura Algarve Resort in Portugal allow a flexible approach to feeling good in line with Anantara Spa’s commitment to life in balance for World Wellness Weekend.
Representing China, Anantara Guiyang Resort will host outdoor meditation by the resort’s Thai Guru in the garden, and the Anantara Spa team will share relaxation tips and mini treatments for in-house guests.
Within the graceful elegance of The Royal Livingstone Victoria Falls Zambia Hotel by Anantara, guests can invigorate their senses and collate their thoughts against the roar of the mighty Zambezi River with complimentary yoga on the sun deck and a nature trail hike to Victoria Falls, one of the natural wonders of the world. The resort’s culinary team will also host healthy cooking demonstrations at breakfast and lunch.
Anantara’s sister properties in the Maldives will also be participating in World Wellness Weekend. Naladhu Private Island Maldives (@naladhumaldives) will stream an Abhyanga tutorial, while Niyama Private Islands (@niyamamaldives) will host energetic classes and sessions to view via social media.
In line with enhanced COVID-19 hygiene and safety measures, group sessions will be socially distanced and in locations where international travel is restricted, the events will be hosted online via social media.
Named the World’s Best Hotel Spa Brand at the 2017, 2018, and 2019 World Spa Awards, Anantara Spa draws upon Thailand’s wellness traditions, cultural inspirations and therapeutic ingredients to offer unique signature journeys deeply rooted in authentic luxury, holistic practices and indigenous experiences.
Anantara Spas are a haven of peace and tranquillity – an utterly relaxing and rejuvenating experience in unique settings. Currently, Anantara Spa operates over 40 spas in 16 countries across Asia, the Indian Ocean, the Middle East, Africa, South America and Europe.
For more information, visit @anantarasapwellness