Archive - November 2020

1
Dusit International reimagines its marketing strategy for the new normal, introduces three new pillars for sustainable business
2
Anantara Chiang Mai Resort introduces the Thai Massage Guru
3
Dusit partners with Pixel One to provide safe, dynamic and affordable solutions for hybrid meetings in Thailand

Dusit International reimagines its marketing strategy for the new normal, introduces three new pillars for sustainable business

RECOZNIZING THE DEEP and profound impact that the global pandemic has had on Thailand’s tourism and travel industry, the new strategy will see the company establish new partnerships to co-create value beyond its current scope and reach; cultivate greater synergies between its various business units; and create new meaningful guest experiences that contribute to the preservation of the environment, culture, and local communities in its various destinations.

As part of the strategy, Dusit has partnered with Local Alike, an online social enterprise dedicated to the sustainable development of Thai rural communities through responsible tourism, to offer a range of educational tours aimed at young families seeking more meaningful experiences during their stays.

Immersing participants in the lives, culture and cuisines of indigenous communities around Thailand, such as the Tai Lue hill tribe in Chiang Mai and lobster farming communities in Phuket, these experiences are offered under the banner of Dusit Local Explorer.

Dusit also plans to leverage its own resources to provide hospitality and service training for the various communities so they can enhance their skills and learn how to sustainably welcome visitors. Volunteers will come from Dusit Hotels & Resorts as well as Dusit Hospitality Education.

Where possible, Dusit will also support Local Alike’s other initiatives, including Local Aroi, which aims to develop local cuisines to fine dining standards through the creation of special set menus that celebrate the stories, techniques, and sustainable ingredients behind renowned local dishes; and  Local Alot, which supports the sustainable production of handcrafted products.

“Consumer behaviour has changed dramatically during COVID-19 and it’s essential that we change our strategy and pivot our operations to meet their needs as much as possible,” said Group CEO Suphajee Suthumpun, Dusit International.

“Recognizing the accelerated shift from buying things to buying experiences, as well as a clear focus on safety, wellness, sustainability and flexibility, we have spent the last six months enhancing our operations to deliver not only officially certified, heightened standards of hygiene and cleanliness, but also extra convenience, experience and value in line with these key areas.

“The rollout of our three new strategic pillars – Collaboration, Integration, and Social Contribution – will now allow us to align our efforts even further, and drive revenue creation that will benefit our broader communities too. Our partnership with Local Alike signals our strong commitment in this regard, and we are delighted to join them in their mission to find unseen communities and develop them into sustainable tourism attractions that delight visitors and locals alike.”

“I’m grateful for Dusit’s support and appreciation of what we are trying to achieve with our sustainable tourism initiative. Working closely with Dusit’s hotel teams in each location, we have created an exciting range of one-day tours and activities led by the locals themselves to ensure guests have truly authentic and meaningful experiences,” said Somsak Boonkam, founder and CEO, Local Alike.

“We are delighted that, alongside the current day trips, Dusit plans to further support our communities by offering hospitality and service training for residents, and also by seeking opportunities for our Local Aroi and Local Alot programs. This support will certainly help to expedite the development of local destinations, ultimately bringing long-lasting value to all involved.”

The Dusit Local Explorer programs are available now at Dusit Hotels and Resorts in Bangkok, Chiang Mai, Hua Hin, Khao Yai, Krabi, Pattaya, and Phuket.

To cater to the experiential needs of the luxury segment, Dusit has also teamed up with bespoke tour providers in Chiang Mai, Hua Hin, Pattaya and Phuket to provide exclusive end-to-end excursions packaged as The Ultimate Dusit Experience.

A private vineyard tour, a luxury sunset yacht cruise, and a visit to a flower field with a professional photographer are among the experiences offered as part of packages which also include room, breakfast, dinner and more.

More details about The Ultimate Dusit Experience and Dusit Local Explorer packages are available online at dusit.com/specialoffers.

Anantara Chiang Mai Resort introduces the Thai Massage Guru

A BUCKET LIST EXPERIENCE for anyone visiting Thailand, travellers consider a trip to the Kingdom of Thailand complete with the deep stretching and kneading experience of a Thai massage.

Based at Anantara Chiang Mai Resort, Panissara Chaokhelang, better known as Noot, boasts almost 20 years as a Thai Massage therapist and as the dedicated Thai Massage Guru, a treatment with her is a must when in Northern Thailand.

Known locally as Nuad Thai, the acupressure technique of the Thai massage is a time-honoured tradition that has been passed down through generations for thousands of years, and its roots can be traced back to origins of self-care in Thai village society.

Children in rural households across Thailand are taught how to ease the aching muscles of their parents and grandparents. While the children might not understand the theory behind it, they learn how to pull and push limbs and step on the back to soothe the muscles of their hardworking relatives.

This was true for Noot and growing up in rural Thailand, where there were no trained or licensed massage therapists in her village, her mother would ask her to walk on her sore back and aching legs after a long day working at the market.

Noot explains: “I was taught how to massage before I was even 10 years old. As I got older, I wanted to learn about proper techniques and acupressure points so I could better address specific body concerns through massage.”

She pursued physiotherapy at university in Chiang Mai and went on to study massage at Chivasom Academy in Bangkok, before returning to Chiang Mai where she specialized in Lanna-style Thai massage. Rather than finding work as a physiotherapist in a hospital as many of her classmates did, Noot opted for the more serene spa environment.

While western medicine ascribes to quick fixes, Noot believes massage treats the root cause of physical ailments such as back pain or even headaches. She educates her guests so they can better understand their aches and ailments.

She added: “Before starting the massage, we talk so I can learn about their concerns, habits and day-to-day activities to better understand what their issues may be. I recommend activities so they can extend the benefits of their massage and treat themselves from home instead of reaching for a pain killer next time they have a niggle in their back.”

In addition to Thai massage duties, Noot is also the designated trainer for Anantara Spa and is responsible for making sure that all therapists in more than 40 spas across Asia, the Indian Ocean, the Middle East, Africa, South America and Europe adhere to the standards of this award-winning spa brand.

The Thai massage technique dates back 2,500 years and its popularity has since gone global, so much so that the United Nations Educational Scientific and Cultural Organization (UNESCO) designated traditional Thai massage as an intangible cultural heritage of humanity, voting to include it on the organizations World Heritage list in December 2019.

UNESCO made the decision to include traditional Thai massage on the World Heritage list in December 2019 at the 14th session of its Committee for the Safeguarding of the Intangible Cultural Heritage, held in Bogota, Colombia from December 9 to 14. Public Health Minister Anutin Charnvirakul welcomed the announcement as an achievement for the Thai people and the Kingdom.

To experience the healing hands of Anantara Spa’s Thai Massage Guru, contact Anantara Chiang Mai Resort spa.chiangmai@anantara.com or +66 (0) 53 253 333 ext. 3431.

 

 

Dusit partners with Pixel One to provide safe, dynamic and affordable solutions for hybrid meetings in Thailand

 

DUSIT INTERNATIONAL, ONE OF THAILAND’S HAS TEAMED UP with innovative Bangkok-based event management company Pixel One Production Co., Ltd, which specializes in audio-visual production solutions for MICE business – to deliver new services for virtual and hybrid meetings at Dusit Hotels and Resorts throughout Thailand.

The new services, collectively dubbed VICE ROOM (Virtual Interactive Conference Experience), see Dusit’s hotel meeting rooms transformed on demand into high-end recording, live-streaming and presentation studios for worldwide broadcasting.

A multi-screen video wall allows for real-time interactions with remote event participants, while a green screen backdrop can be incorporated for high-definition virtual backgrounds. Dedicated professional event specialists are also on hand to ensure swift and seamless connectivity.

Officially introduced recently as part of a special event held at Dusit Thani Hua Hin for travel industry specialists and representatives from the Tourism Authority of Thailand (TAT) and the Thailand Convention and Exhibition Bureau (TCEB), the VICE ROOM debut demonstrated how meetings can be held safely, sustainably and economically in the new normal.

Dusit employees from overseas joined the presentation and could be seen interacting with Dusit’s Group CEO Suphajee Suthumpun, in a group conversation facilitated by Future One’s high-tech set-up.

Ms Suthumpun believes that hybrid meetings models will be essential for stimulating Thailand’s MICE business in a post COVID-19 world. Not only will they serve as an attractive and safe platform for seminars, meetings and training sessions for companies based in Thailand, but they will also help to engender confidence among international businesses waiting to return, she said.

“The COVID-19 outbreak has brought major shifts to ways we live our lives, with measures such as social distancing making it very difficult for people to meet in person,” said Ms Suthumpun.

“Our strategy to meet these changes, and the subsequent shifts in consumer preferences, is to offer convenience, experience and value at every opportunity. This includes collaborating with others to offer innovative solutions which we hope will benefit our industry at large.

“Our partnership with The Pixel One Production aims to achieve this by combining its solutions for socially distanced meetings and seminars with the expertise and renowned hospitality of our own Dusit Events team. Ultimately, our services will serve as a one-stop, affordable shop for safe, efficient and highly engaging hybrid meeting models and solutions. And these will be available at all Dusit Hotels and Resorts in Thailand, and also for offsite events catered for by our team.”

Chatupol Sittichai, CEO of The Pixel One Production Co., Ltd. and Future One The Virtual Center, said that the solutions his company offers have been designed not only to facilitate remote participation, but also enhance creativity and engagement by enriching the meeting experience with virtual Q&As, live polls, and animated presentations, amongst others.

“The VICE ROOM has been carefully designed to help people connect and communicate via advanced technology, but still feel like they are interacting in the same place by sparking the kind of creativity that occurs in actual meetings,” he said.

“Our connected systems and technologies, including a curved wall of high-definition screens that can simultaneously display up to 100 remote participants, enable real-time interaction and ensure information and content are relayed quickly and efficiently for effective outcomes.

What’s more, our large green screen backdrop allows for all kinds of virtual screens to be superimposed behind the presenter, enhancing participation and engagement even further.”

Hybrid meeting packages at Dusit Hotels and Resorts in Thailand, including a VICE ROOM set up for up to 100 remote participants, are available now, starting at only 90,000 THB for a one-day set up.

 

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