Intelligent Spas still sees promise for spa industry in Asia Pacific

Intelligent Spas’ latest report on Asia Pacific shows plenty of promise for the industry in the region.

It also highlights the importance of the spa industry to tourism, including Thailand, where it brings in US$200 million a year. This does not include revenues from local Thai tourists.

“The report acknowledges the significant number of professional spas already in existence,” says Andrew Jacka, president of the Thai Spa Association and chairman of the Asia Pacific Spa and Wellness Coalition, “and shows that a number of countries have yet to establish their first spa.”

Adds Julie Garrow, managing director of Intelligent Spas, an independent Australian-based research company:

“Following the global recession, the world experienced in recent years, this research is timely for stakeholders to recognize the changes in each market, adapt their business strategies, identify new business opportunities and maximize over-all performance.”

What impact the current turmoil in the world’s financial markets will have on the industry is another matter. More about this in coming weeks.

Key findings of Inteligent Spas’ report:

There are about 3,500 spas operating in the region, generating some US$2 billion in annual revenues and employing more than 50,000.

More than 60% of the 42 countries in the region are considered emerging or potential spa markets, “suggesting there are plenty of development and business opportunities across the region”.

The full Regional Spa Industry Repiort Asia Pacific 2011 provides a brief snapshot of each market – “a useful tool to short list potential markets, where companies may wish to do business”.

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