Centara website takes Truehits award for 4th consecutive year

CENTARA HOTELS & RESORTS has received the Most Visited Hotel Site in Thailand Award by web tracking organization Truehits for the fourth consecutive year.

Centara, one of Thailand’s leading hotel and resort management companies, had previously collected the award in 2008, 2009 and 2010.

The award was presented at the 9th Truehits Web Awards 2011 ceremony held by the National Science and Technology Development Agency (NSTDA) at the Emerald Hotel in Bangkok, presided over by the Science and Technology Minister Dr Plodprasop Suraswadi.

The Centara website was found to have the highest traffic rating in the Truehits hotels and resorts category with 1,331,566 page views during the 2011 assessment period.

“We are delighted to have been recognised in this way for the fourth consecutive year, and are especially pleased in that 2011 was the year in which we completely relaunched our corporate website to make it a far more interactive on-line presence and marketing tool,” says Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts.

“The number of our hotel properties in Thailand and overseas continues to grow, and we have five brands within the company, so our website is vital in providing information to on-line visitors, and defining what we have to offer.”

Visits to Thai websites are monitored and analysed by Truehits.net, the leading web statistic organization in Thailand, run by Internet Innovation Research Centre Co Ltd, which is supported and budgeted by the Thai government.

The 9th Truehits Web Awards 2011 were presented to the top 10 most visited websites in Thailand, and to the top sites within specific categories, including hotels and resorts.

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